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Flappy Birds. More like Fraud BirdsPopular mobile game Flappy Bird is no longer available on app marketplaces. The game, which became one of the most downloaded mobile games on both Apple and Google's online stores, has been taken down by its Vietnam-based developer Don Nguyen. Nguyen decided to pull the plug on the game after failing to come to terms with the buzz (both negative and positive) surrounding the game. Here's a look at what made the game click and how its success led to its ultimate downfall.
The gameplay
A casual game, Flappy Bird's gameplay is similar to that of games like Jetpack Joyride with the players requiring to just tap the screen to make the tiny bird fly and manoeuvre through pipes without hitting itself. The more the pipes a player makes the bird cross, the higher his score is. The game may sound simple to play, however, it is actually quite difficult to play and may take hours to manage even a score of 10. The game was first released on iOS in May 2013 and on Android in January 2014.
'Inspired' by Super Mario
The game looks rather plain with 8-bit graphics creating the retro look and art work similar to Nintendo's popular arcade game, Super Mario. In fact, Flappy Bird has been panned by some game reviewers for what they call its unoriginal Super Mario-like graphics and art work. The game is also criticised by some for its so-called crass ad banners and problematic edge-detection.
The success story
The game has been downloaded up to 50 million times and attracted more than half a million reviews. Flappy Bird has reportedly been earning on average $50,000 a day from advertising.
One of the major reasons for the success of the game has been the element of competition. Players compete against their own as well as their friends' best scores. Flappy Birds integrates with Apple's Game Center and Google's Play Games, making it possible to share scores with other players across global leaderboards. It even lets you share scores on social networks. This is one of the major reasons for the game's popularity.
Early death
Flappy Game's developer Nguyen announced the grounding on the game on Twitter. In a post on the popular microblogging website, Nguyen wrote, "I am sorry 'Flappy Bird' users, 22 hours from now, I will take 'Flappy Bird' down. I cannot take this anymore."
He also clarified that the decision was not because of any legal problems. "It is not anything related to legal issues. I just cannot keep it anymore," he said, perhaps pointing to all the attention the game and the developer garnered after Flappy Bird went viral. Nguyen earlier tweeted, "I can call 'Flappy Bird' is a success of mine. But it also ruins my simple life. So now I hate it." He had also requested the media to leave
Nguyen's tweet announcing the withdrawal of the game was retweeted 138, 473 times, at the time of filing of this story.
But also Nintendo sued them for their levels looking alot like mario